Gambling Advertising Legislation Victoria

This paper reviews the growth of sports betting and the accompanying proliferation of sports betting advertising, with particular focus on its integration into sporting events and broadcasts. It draws on lessons from the advertising of other potentially harmful products, and synthesises research into gambling advertising and the promotion of sports betting.

1. THE crackdown on gambling advertising has expanded to public spaces in Victoria, after the state government announced plans to protect children from ads featuring gambling. Following the approval of new media reforms which will reduce gambling ads on television and radio during live sporting events, the Victorian government has announced plans.
2. Gaming the ballot box would be made illegal in Victoria in a move that if successful, could see minor parties wiped out in the state parliament. Proposed legislation to be introduced into the.

Key messages

The new rules, which came into effect in September 2018, ban all gambling advertisements on streaming services during live coverage of sport between 5am and 8.30pm. The ad aired at 10.58am on Wednesday, January 23 and the breach was the result of an unexpected scheduling delay. Canadian laws allow provincial governments to conduct and manage lotteries and games of chance that are operated on or through a computer, such as Internet casinos; however, in most circumstances, it is a crime in Canada for anyone else to run an online gaming operation. Advertising of online gaming services, involving the exchange of money. However, on 7 August 2019, the NSW Government, in response to the recent case involving Ladbrokes and the advertising of its ‘Odds Boost’ product 4, introduced the Gambling Legislation Amendment (Online and Other Betting) Bill 2019 (the Bill) into NSW Parliament. The Bill was passed on 20 November 2019 (now the Act).

• Sports betting has grown substantially and is emerging as a significant contributor to problem gambling, especially among younger adult males.
  
• There is considerable community opposition to the prolific promotion of gambling through sport, especially related to potential negative impacts for children, adolescents, young men and problem gamblers.
  
• Research into the advertising of other harmful products suggests advertising increases uptake and consumption, especially in the adolescent starter market.
  
• Research into sports betting advertising suggests it can shape gambling attitudes, intentions and behaviours, and impacts most negatively on existing problem gamblers and sports bettors.

Gambling Advertising Legislation Victoria Secret

Sports betting has grown substantially and is emerging as a significant contributor to problem gambling, especially among younger adult males.

There is considerable community opposition to the prolific promotion of gambling through sport, especially related to potential negative impacts for children, adolescents, young men and problem gamblers.

Research into the advertising of other harmful products suggests advertising increases uptake and consumption, especially in the adolescent starter market.

Research into sports betting advertising suggests it can shape gambling attitudes, intentions and behaviours, and impacts most negatively on existing problem gamblers and sports bettors.

The author would like to thank the Queensland Department of Justice and Attorney-General, which provided financial support for the study Promotion of gambling and live betting odds during televised sport: Influences on gambling participation and problem gambling. The author also acknowledges the contributions to that study and associated papers by Associate Professor Peter Vitartas, Dr Matthew Lamont and Dr Elian Fink.

Liquor policy

The liquor policy team is responsible for:

• developing the overall liquor policy framework, preparing policy options and implementing policy decisions of the government
• developing liquor legislation and regulation
• supporting and facilitating stakeholder engagement and providing advice to the Minister for Consumer Affairs Gaming and Liquor Regulation on liquor issues.

For information about liquor licensing, refer to the Business licensing section of our website.

Gambling policy

The gambling policy team is responsible for:

• developing the overall gambling policy framework, preparing policy options and implementing policy decisions of the government
• developing gambling legislation and regulation
• supporting and facilitating stakeholder engagement and providing advice to the Minister for Consumer Affairs Gaming and Liquor Regulation on responsible gambling.

For more information on licensing, compliance, education, research and responsible gambling, refer to the Gambling section of our website.

The role of statutory agencies and positions

The Victorian Commission for Gambling and Liquor Regulation (VCGLR) (External link) is an independent statutory authority established under the Victorian Commission for Gambling and Liquor Regulation Act 2011. The VCGLR is responsible for regulating all forms of legalised gambling and liquor licence activities in Victoria. The VCGLR is responsible for regulating gaming machines, wagering, keno, interactive gaming, community and charitable gaming, bookmakers, public lotteries, trade promotion lotteries, gambling at the Melbourne casino and liquor licensing arrangements.

Gambling Advertising Legislation Victoria Canada

The Victorian Responsible Gambling Foundation (VRGF) (External link) is an independent statutory authority established in July 2012, that works to foster responsible gambling and reduce the incidence and impact of problem gambling on the Victorian community. The foundation funds services for people affected by problem gambling, community education to foster responsible gambling and research to ensure services and education are based on the best information available. For more information on licensing, compliance, education, research and responsible gambling, refer to the Gambling section of our website.